Danny Willett: "This has been a great week"

Tournament host Danny Willett was left to reflect on a highly successful week as he raised £19,000 for Prostate Cancer UK at the 2021 Betfred British Masters.

Betfred had offered £1,000 for every birdie and £2,000 for every eagle made by Willett this week, and the 2016 Masters Tournament winner racked up 19 birdies as he finished in a tie for 11th at nine under.

The Englishman this week joined Ian Poulter, Luke Donald, Lee Westwood, Justin Rose and Tommy Fleetwood in playing host since the event returned to the European Tour in 2015, and he was full of praise for The Belfry and Betfred.

Danny Willett, statements

“It’s been a great week. The guys here at the Belfry, Angus and his team, have done a great job in getting this golf course as good as it is at this time of the year. Chris and the guys here have hosted us magnificently. The event here last year was a great week with everything going on and I think the Betfred British Masters has shown its true colours this week. It is a good feeling to raise the money for charity. I tried to get that eagle on 17 for a cheeky little bonus. I don’t think anyone’s had a hole-in-one which is a shame, but £19,000 raised for Prostate Cancer UK is very generous that Betfred have offered to donate that".

The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles

Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities.

The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the Ryder Cup and select European Tour events until 2031, and see the introduction of innovative new products that enhance the event experience and grow ticketing and premium revenue.

In addition to the 2023 Ryder Cup at Marco Simone, Rome, Italy, the 2027 edition at Adare Manor, Ireland and the 2031 edition, at a venue to be announced, the venture covers the annual BMW PGA Championship and Aberdeen Standard Investments Scottish Open, two of the European Tour’s premium Rolex Series events, and several other annual tournaments.

Tour Consumer Experiences is made up from personnel from all three parties covering marketing, data and insight, premium sales and ticketing operations. Two Circles will also invest significant resources into the venture.

The venture has already enjoyed a successful start, with a record-breaking first weekend of sales for this year’s BMW PGA Championship following the launch of flexible ticket options for the third Rolex Series event of 2021 last Friday.

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to announce this venture with Two Circles. Fans are one of the key drivers behind the success of our events, in particular the Ryder Cup, and we look forward to working with Two Circles to develop consumer experiences for all spectators at our tournaments.

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