Richard Bland, winning playoff with Migliozzi

In England Guido Migliozzi's dreams of glory break on the first play-off hole. The Betfred British Masters goes to the British Richard Bland who in Sutton Coldfield (Birmingham) with a par overcomes the Vicenza (bogey) over time and celebrates his first title on the European Tour.

Richard Bland, British Masters

On The Belfry course (par 72) Bland and Migliozzi closed the 72 regular holes both with 275 (-13) strokes but what made the difference was the greater precision in the final of the 48 year old from Burton upon Trent. For the second consecutive year the Betfred British Masters risked speaking Italian again. In 2020 Renato Paratore won, this year 11 / o with 279 (-9) after a good final lap. However, a great result for the Azzurri. Two were in the Top 10. In addition to Migliozzi (for him still a second place of the season after that at the Qatar Masters), Edoardo Molinari ranked 8 / o (278, -10).

The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles

Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities.

The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the Ryder Cup and select European Tour events until 2031, and see the introduction of innovative new products that enhance the event experience and grow ticketing and premium revenue.

In addition to the 2023 Ryder Cup at Marco Simone, Rome, Italy, the 2027 edition at Adare Manor, Ireland and the 2031 edition, at a venue to be announced, the venture covers the annual BMW PGA Championship and Aberdeen Standard Investments Scottish Open, two of the European Tour’s premium Rolex Series events, and several other annual tournaments.

Tour Consumer Experiences is made up from personnel from all three parties covering marketing, data and insight, premium sales and ticketing operations. Two Circles will also invest significant resources into the venture.

The venture has already enjoyed a successful start, with a record-breaking first weekend of sales for this year’s BMW PGA Championship following the launch of flexible ticket options for the third Rolex Series event of 2021 last Friday.

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to announce this venture with Two Circles. Fans are one of the key drivers behind the success of our events, in particular the Ryder Cup, and we look forward to working with Two Circles to develop consumer experiences for all spectators at our tournaments.

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