Expert explains why Osaka can be more marketable than Cristiano Ronaldo
In an interview to Omnisport, marketing expert Simon Chadwick commented on Naomi Osaka's potential in endorsements. Last year, the Japanese player reportedly signed a $10 million annual contract with Adidas and she is set to add many more companies to her portfolio. Chadwick explained why Osaka can become the most marketable athlete. "Irrespective of Naomi Osaka, I think we live in really changing times. And so, some of these big-name, fast-talking, brash elite professional sport stars that we've seen, I just wonder if there's a new generation that is potentially more low-key... they're looking for different things from their celebrities. They're not looking for [Cristiano] Ronaldo taking his shirt off and ruffling his muscles. They're looking for a very different set of values," said Chadwick.
Chadwick believes Osaka will soon become the most popular tennis player: "In tennis terms, I guess there is a vacant slot for the world's most valuable female tennis player. The Williams sisters are coming towards the end of their careers, their brands are very different now to how they used to be and in terms of a young, dynamic presence in female tennis who can appeal to a new generation of consumers, there isn't really anybody right now that's grabbing the attention like Osaka. And really what I'm talking about is all those late millennial consumers, those who are in their mid to late 20s, but also 'Generation Z' consumers too, those born after 2000. They'll be the people who will potentially be identifying with Osaka by the time she is 25, 26, 27... but she needs to be successful."
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from Tennis World USA http://bit.ly/2Gh1Lps
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