Maria Sharapova shares why she founded Sugarpova
Maria Sharapova spoke about why she founded her sweetie candy brand called Sugarpova. The five-time Grand Slam winner said: "Tennis was, I mean had always been and still is a huge part of my life, since I was a very young girl. At 21 I had shoulder surgery and something that I thought would continue forever, because that’s all I knew how to do, kind of almost stopped, and I really didn’t know if I’d be able to get it back again or play again. I already had two feet in business, because I was part of brands; I did a lot of advertisement or sponsorship stuff, and at the end of all of it it was like, I was just a very small piece of the end result. I was either the face or I contributed in some of the marketing or in my opinion or a design aspect.
But I never had full control, and I think as an athlete, when you’re out on the court and you’re competing, everything is in your hands, and that’s such an amazing feeling, and I think I wanted to incorporate that into a business venture. And sweets was just this memory and the name Sugarpova came about and I started the line with gummies because gummies [were] something I saw in America for the first time, never seeing it back in Russia. So I thought of it as a souvenir. I remember bringing it back to my friends and showing them all these different shapes and colors — little did I know they’re all artificial flavors and not great for you, but I loved that feeling of buying something that I didn’t want to throw away as I checked out and just put in my mouth, I thought of bringing it home as a present. So that’s where the idea evolved: We started with gummies and now we were doing truffles and chocolates and we just launched our all-natural gummy line."
from Tennis World USA https://ift.tt/2rJnW2A
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