IBM and the All England Club sign a new deal

IBM and the All England Lawn Tennis Club (AELTC) have signed a new long term contract, according to a press release from IBM.

IBM and Wimbledon sign a new deal

IBM and the All England Club have already been in a partnership for 30 years now. The new partnership works on a new model which has been used as IBM and the AELTC have had to digitally recreate The Championships, due to the cancellation of the 2020 Championships as a result of the pandemic. This includes an enhanced digital experience for fans to explore unique content around 'The Greatest Championships' and tailor the way they watch iconic matches.

As per the report, the AELTC will invest in IBM's capabilities in business and technology consulting, digital delivery and IBM Cloud and AI in order to deliver the foundational elements of the digital backbone of The Championships. 

Using its research capabilities, industry expertise and technology solutions, IBM will enable Wimbledon to extend its leadership position in the world of sport and as part of the new model, IBM will use a dedicated workstream, staffed by IBM and AELTC experts. 

With the 2020 Wimbledon Championships being cancelled, Wimbledon will be celebrated through 'The Greatest Championships', an engaging digital experience for fans. The digital recreation of The Championships will include -  The Greatest Championships, a round-by-round compilation of some of Wimbledon's greatest matches and the remastering of large volumes of old video content to enhance the quality and match modern expectations across multiple platforms.

IBM is an American multinational technology company headquartered in New York, with operations in over 170 countries. Wimbledon is the oldest tennis tournament in the world, and is regarded by many as the most prestigious. It has been held at the All England Club in Wimbledon, London, since 1877 and is played on outdoor grass courts. Wimbledon is one of the four Grand Slam tennis tournaments and is the only major still played on grass. In 2009, Wimbledon's Centre Court was fitted with a retractable roof to reduce the loss of playing time due to rain. A roof was operational over No. 1 Court from 2019, when a number of other improvements were made, including adding cushioned seating and a table. Due to the global pandemic, the 2020 edition of the tournament was cancelled for the first time since World War II. Novak Djokovic won the men's event in 2019 while Simona Halep won the women's event in 2019. 

from Tennis World USA https://ift.tt/2DebIEE