Andy Murray to Partner with American Express
Andy Murray is partnering with American Express as it kicks off a multi-year partnership with the Official Payment Partner of The Championships.
According to The Webwire, American Express will unveil its Fan Experience which would be one of the most innovative activation spaces ever on-site at The Championships along with several other additional benefits for small merchants and American Express corporate clients.
One of the other benefits of the card would be for visitors to take part in ‘Champion’s Rally’, which is an immersive virtual reality challenge which will give fans a chance to practise on Centre Court along with Andy Murray.
According to Deborah Curtis, Vice President, Global Experiences and Partnerships, American Express, "Our partnership with Wimbledon is an important example of how we’re backing customers and tennis fans around the globe with unique experiences and benefits. Building on our heritage of supporting tennis in the US, this partnership will be supported by a 360-degree marketing campaign that highlights the many advantages of being an American Express Card Member at The Championships and delivers an enhanced event experience for Card Members that reflects the best of our brand. We’re also excited to leverage the partnership at a B2B level, supporting our small merchants in the Wimbledon area and bringing a pop-up activation to several of our UK corporate clients, so they can truly immerse themselves in the experience of the Championships.”
Andy Murray commented, "I’m excited to be working with American Express ahead of my return to the tour. I had good fun working on Champion’s Rally and I’m looking forward to seeing everyone have a go on Centre Court – so long as they don’t beat my score.”
from Tennis World USA http://bit.ly/31OJF6t
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