Frustrated? Scream into the wilderness of incredible Iceland

There is nothing quite like an Icelandic scream when it comes to stress relief. Just ask Lars Erickssong and Sigrit Ericksdottir. These Icelandic characters are played by Will Ferrell and Rachel McAdams in the new Netflix comedy Eurovision Song Contest: The Story of Fire Saga. It's a film that is so charming and so stupid that you'll want to release your own Icelandic scream into the winter night.

Luckily, now you can. Iceland’s Let It Out campaign is inviting people from all over the world to let out their best wail into Iceland's glorious, isolated, idyllic landscapes - from the comfort of your own home.

Iceland's Let It Out campaign was launched in July this year and encourages participants to record a scream of frustration and then watch and listen via an online video link as it's played from a speaker in a remote Icelandic wilderness.

Over the past few months people have been feeling the pressure of being stuck inside their homes in cramped, small spaces, said Eliza Reid, Iceland's first lady.

Permission to scream as loud as you can

"You need some kind of release for it. And so the idea here is that you're able to just release that scream out into empty, Icelandic nature," Reid said.

According to the Let It Out website, “you’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out. Somewhere big, vast and untouched. It looks like you need Iceland. Record your scream and we’ll release it in Iceland’s beautiful, wide-open spaces. And when you’re ready, come let it out for real. You’ll feel better, we promise.”

According to therapist & Mental Health Consultant, Zoë Aston, screaming as a therapeutic tool was developed in the 1970’s  as a way to release pent-up emotion. “What we don’t realise, is that the psychological response to wanting to scream lights up a part of our brains called the amygdala. The amygdala activates when we are under threat – something we have all experienced in the past few months.   Part of the beneficial effect of screaming comes from being able to make a loud noise into a wide, open, undisturbed space. This literally allows your amygdala to release the stress stored there and move forward.

How to let it out: 1.Consider what your “scream” will be. Some people will use volume, some will use words. Some might even use breath. 2.Stand with your feet hip-width apart, bending your knees slightly. Relax your shoulders. Follow your instincts. You may even want to put your hands on your hips or use your arms to push out some of the pen-tup emotion. 3.Take a few deep breaths and scream for all you are worth!

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